The Verdict
Roots is a well-funded ($57.4M Series B) insurance-specific platform with InsurGPT and strong traction (100% revenue growth in 2024, top 5 P&C carriers as customers). They excel in insurance document processing with 98% accuracy claims. Mediar is general-purpose - we automate any desktop application across industries. If you're purely insurance-focused, Roots is purpose-built. If you need flexibility across applications, Mediar's OS-level approach works everywhere.
At a Glance
Feature
Mediar
Roots
Focus
Any application
Insurance-specific
Technology
OS-level APIs
InsurGPT + Document AI
Vertical vs Horizontal
Roots is purpose-built for insurance with InsurGPT and deep vertical expertise. They've proven this with top carriers. Mediar takes a different approach - OS-level automation that works with any application. If your needs are purely insurance document processing, Roots is specialized. If you need to automate across EHRs, ERPs, and other desktop apps, Mediar's general-purpose approach offers more flexibility.
Pricing & Value
Recommended
Mediar
Usage-based
- Pay per successful execution
- 99% automation success rate
- Implementation in days, not months
Roots
Enterprise pricing
"Roots is priced for insurance enterprises. Mediar offers flexibility across industries."
Why move away from Roots?
Cons of Roots
- Insurance-specific (less flexible outside vertical)
- Enterprise sales cycle
Where Roots is strong
- $57.4M funding (Series B)
- InsurTech 100 for 2025
- InsurGPT purpose-built for insurance
- Top 5 P&C carriers as customers
- 98% accuracy claims on document processing
Ready to switch to modern automation?
Join the teams moving from Roots to Mediar for faster, more reliable workflows.